TROY, N.Y.>> New custom bra store ZeBra Bras is opening soon in the Collar City. Located at 48 4th St. in downtown Troy, ZeBra Bras is taking a high-tech approach to bra-making. Instead of measuring ...

New Proprietary Shape-to-Fit Technology Allows Five Smart Sizes to Replace 16 Traditional Cup-and-Band Sizes for Easier Shopping, Custom Fit and Superior Comfort WINSTON-SALEM, N.C.--(BUSINESS ...

Don't know your bra size? Join the club. There's a deep confusion over bra sizing and how to measure your bra size. While it shouldn't be complicated, it feels like lingerie shopping is an endless ...

Ranking up there with shopping for jeans and swimsuits, many women will agree that bra shopping is one of the most challenging articles of clothing to shop for. Ask them what their biggest issues are, ...

Have you always wondered why bra sizes have letters and numbers? Did you know bra designers use various sizing methods for different types of bras? Bra sizing can be confusing, so Honeylove breaks it ...

Heidi Zak thought she was going to revolutionize the way women buy bras. But two years after she launched her company, ThirdLove, she was still trying to attract customers. Getting women to shop for ...