Luxury fashion brand Coach is stepping into the virtual world, partnering with The Sims 4 to launch "The Coach collection".

Players will want to earn Hotel Tickets fast so they can freely buy items from the hotel souvenir shop in Animal Crossing: ...

Coach's collab with 'The Sims 4' could be emblematic of a new way of thinking for retailers and brands -- or is it?

Coach launches a co-created designer collection in The Sims 4, featuring wearable items and decorative objects for global players.

Coach has partnered with Electronic Arts to release a free nine-item digital collection for The Sims 4 base game; The drop ...

In 2026, gaming has transitioned from a metaverse hype play to a core marketing distribution channel for fashion brands ...

The Sims 4 base game will be receiving a bunch of special free content in the form of items from the Coach Collection. New items will be available in Create-A-Sim and Build Mode, as well as the ...

Coach and Electronic Arts bring a new in-game designer collection to ‘The Sims 4,’ featuring signature apparel and bags.

Coach and it will be available to all players through the base game.The collab will see a co-created designer collection feature, including wearable items from Coach's ready-to-wear line, the brand's ...

Digital fashion chased NFTs, scarcity and hype. Coach x The Sims 4 bets on scale via open access gaming to reshape luxury ...