The once warm relationship of physicians and pharmaceutical reps bearing samples and sandwiches is getting colder, although many prescribers may wish it were otherwise. The percentage of physicians ...

Pharmaceutical representatives are salesmen, even though they don’t actually sell anything, according to a ruling by the 9th U.S. Circuit Court of Appeals, reported in the Arizona Daily Star. The ...

Is the benefit to your medical group of maintaining ongoing relationships with pharma reps worth the cost? That’s a question confronting thousands of hospitals and medical groups today. Many factors ...

Several years ago, Wall Street Journal contributor Dr. Benjamin Brewer decided to stop seeing drug reps at his practice. Brewer felt the visits were sapping too much of his time, and aside from having ...

We have often written about our irritation with prescription drug ads on television. Like many of you, we hate the idea that powerful pharmaceuticals with the potential to do great harm if used ...