The ‘Math of Marketing’ IP focuses on resolving the critical tension between immediate ROI and sustainable brand equity ...

The framework will study short- vs long-term returns, customer retention, AI and attribution tools, and how marketers test ...

Marketers’ unerring belief in theoretical principles only serves to isolate them further from other parts of the business.

Goldcast’s Gregory Yates On The Future Of The CMO According To The C-Suite Through An Emotional Lens And The Period Of ...

Sony’s latest full frame mirrorless is a hybrid powerhouse with features to impress both video and still photographers.

Onsemi's AR0544 HyperLux LP Sensor | Enhanced Dynamic Range & LI-HDR | Super Low Power Mode | Wake-on-Motion | Enhanced NIR ...

Dreame Technology, a global leader in high-end consumer electronics and intelligent manufacturing, today officially unveiled ...

The new tools demonstrate how streaming platforms are working to improve measurement as marketers push for more performative ...

Multi-line readout and integrate-while-readout functions provide users with the flexibility to customize data acquisition, supporting rapid, real-time analysis at frame rates up to 116 fps. This speed ...

Lego and Lucasfilm turned the Las Vegas landmark into the Death Star, letting visitors get into a full-size Lego X-Wing to ...

Industry data shows 5,400% increase in fractional leadership adoption as CMO tenure drops below three years and AI ...

Dreame claims the setup can record 8K video at 30fps, 4K HDR at 60fps, 4K slow motion and shoot 50-megapixel stills with up ...