Hyatt Hotels has announced that the World of Hyatt will become the Official Hospitality Partner of the new Audi Revolut F1 ...

Mercedes, IWC, Expensify and other brands paid millions to sponsor a fictional Formula 1 team in Apple’s new F1 movie, which blurs the line between cinema and commerce—and could shape the future of ...

Cadillac’s new Formula 1 team plans to debut the livery of its new car during a Super Bowl TV spot next year, in a major statement to mark the entrance of a major U.S. team into the sport. With the ...

PepsiCo is the latest big-name marketer to rev up alongside Formula 1, joining a growing roster of brands eager to tap into the surging popularity of the global motorsport. The snack and beverage ...