Hyatt Hotels has announced that the World of Hyatt will become the Official Hospitality Partner of the new Audi Revolut F1 ...

Sustainability can be a tough ask for manufacturers building a machine for a single purpose, but Formula 1's bosses are pushing constructors to save the world while going as fast as possible. In 2019, ...

Formula E ran its first double-header weekend in Monaco over the weekend, and both races were extremely fun and exciting to watch, which is a welcome change from the last two decades of Formula One ...

Mercedes, IWC, Expensify and other brands paid millions to sponsor a fictional Formula 1 team in Apple’s new F1 movie, which blurs the line between cinema and commerce—and could shape the future of ...

Formula 1, a historically male-dominated sport, has seen a rise in popularity among women. In July, Formula 1 (F1) and Motorsport Network released their 2025 Global F1 Fan Survey, a large study that ...

Don't miss the Formula 1 'F1 Cosmetic Team Set’ Teaser Trailer for Fortnite, the hit third-person battle royale developed by Epic Games. The Formula 1 collaboration will include branded outfits, ...

Circuit of the Americas was in full-party mode Sunday before the engines fired for the United States Grand Prix. Formula One announced a long-term extension through 2034 with the purpose-built Austin ...

With the United States Grand Prix 2025 slated to begin Sunday morning, today’s deals arrive with just enough time to ensure they can land on your doorstep before the checkered flags fly. Each one is ...

Formula 1 is quietly becoming one of the most powerful profit engines in sports media and Goldman Sachs is going full throttle. In the report, Laszczyk calls Liberty Formula One Group a "high quality, ...

Formula 1 racing makes its next step on its series schedule Sunday at Hungaroring for the 2025 Hungarian Grand Prix. The race is scheduled to start at 9 a.m. ET with TV coverage on ESPN and streaming ...

Cadillac’s new Formula 1 team plans to debut the livery of its new car during a Super Bowl TV spot next year, in a major statement to mark the entrance of a major U.S. team into the sport. With the ...

PepsiCo is the latest big-name marketer to rev up alongside Formula 1, joining a growing roster of brands eager to tap into the surging popularity of the global motorsport. The snack and beverage ...