How Much Of Your Paid Media Budget Should Be Allocated To Upper Funnel?

A strategic look at allocating paid media budgets across the funnel, with evidence-backed models and practical guidance for ...

Man City analysis: Nunes a miss

Despite boasting 68% of possession, City were limited to one shot on target and the second lowest xG of Pep Guardiola's ...
Breaking Travel News

AI-Powered visibility and full-funnel integration emerge as key drivers of travel brand success

Propellic, the travel-focused performance marketing agency managing global digital initiatives for leading brands, unveils ...
Frontiers

Meta-analysis of the efficacy and safety of Kanglaite Injection in conjunction with chemotherapy for cancer pain

Objective: To systematically assess the clinical efficacy and safety of Kanglaite Injection in combination with chemotherapy for cancer pain. Using PICO framework: Population (adult cancer patients ...
CoinTelegraph

Investors funnel $32B into US crypto ETFs despite year-end pullback

BlackRock further separated itself from competitors in the crypto ETF market in 2025, with its Bitcoin and Ether funds, IBIT and ETHA, accounting for the majority of net inflows. US investors poured ...