Keeping up with the Kardashians has never been a problem for Emma Grede who has amassed a huge personal fortune running a multi-billion dollar business empire.

The age of effortless influence is over. In 2025, brands had to prove their value, build real-world credibility and offer ...

Influencer marketing has grown into a $24 billion industry, but trust in influencers is declining as consumers increasingly perceive many as inauthentic. Authenticity is not a fixed trait; it is ...

A24's "Marty Supreme" marketing campaign underscores the creative ways studios have been trying to get people to theaters.

Despite the marketing sector’s focus on how AI can increase productivity and revenue, Horne emphasizes that human touch is ...

The savviest marketers cut through chaos with strategies and tactics that portend where advertising could head next year.

In today’s hyperconnected world, the public conversation moves quickly, and traditional advertising cycles can’t keep up.

A24 is turning Timothée Chalamet’s star power into a full-blown marketing machine as ‘Marty Supreme’ goes viral with stunts, ...

With nearly two decades of retail management and project management experience, Brett Day can simplify complex traditional and Agile project management philosophies and methodologies and can explain ...

Terms apply to American Express benefits and offers. Visit americanexpress.com to learn more. If you operate a business, whether part-time or full-time, you may benefit from opening a business credit ...

Cassidy Horton is a finance writer covering banking, life insurance and business loans. She has worked with top finance brands including NerdWallet, MarketWatch and Consumer Affairs. Cassidy first ...

A well-picked business checking account can make a positive impact on the financial operations of your business. And since each business has unique needs, it pays to take your time and compare ...