When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. WASHINGTON--The heavy hitters of the wireless industry are pressing the Federal Communications ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marcus Tewksbury, global vice president ...

Opinions expressed by Entrepreneur contributors are their own. Email marketers are constantly striving to make their campaigns more personalized and targeted to effectively reach their subscriber base ...

With their growing popularity and versatility, social media platforms like Facebook provide a highly effective way to target specific audiences. A few simple steps can designate demographic factors ...

Opinions expressed by Entrepreneur contributors are their own. According to Statista, there were 4.66 billion active internet users in 2021, and 4.32 billion of them accessed it via their mobile ...

The North Face is employing a unique weather-based geotargeting to promote the release of its newest waterproof coat by through a new branded song on the Spotify mobile application only in areas where ...

Marketers of today have begun to capitalize on web-based ‘hot spots’ or desirable locations as a way to target consumers and leverage that “right place, right time” experience for users. Spotify is ...

Want to understand your paid search results? Geography is one of the most significant factors to analyze. DIfferent words and brands mean other things based on location. For example, are you “soda” or ...

Text has been updated to clarify that the FCC applications described below are to build new boosters, a first step in the process. An applicant for geotargeting must apply separately for the actual ...