In the fast-paced world of digital distractions, a new kind of viral phenomenon has taken over our social feeds: the high-stakes visual perception challenge. As a long-time observer of how our brains ...

During her training in anthropology, Dorsa Amir, now at Duke University, became fascinated with the Müller-Lyer illusion. The illusion is simple: one long horizontal line is flanked by arrowheads on ...

Learn how Gestalt theory can transform your art! Discover how the human brain fills in gaps and how you can use that to create stronger, more impactful visuals. #GestaltArt #ArtTheory ...

In 1963, Richard Gregory and Jean Wallace from the University of Cambridge published a case study of a man, functionally blind since infancy, whose sight was restored in adulthood. The man, identified ...

Based on the multidisciplinary method of collaborative psychology, sociology and environmental design research, this study conducts a quantitative study on the relationship between the visual ...

Abstract: Perceptual edge grouping is a technique for organizing the cluttered edge pixels into meaningful structures and further serves high-level vision tasks, which has long been a basic and ...

A new 15-minute tool to screen stroke survivors for visual perception problems has been launched by researchers from Durham and Oxford universities. The free screening tool could make it easier for ...

User interface design expert Billy Hollis is annoyed when he spots even tiny application tweaks that could improve the intuitive experience for users. He finds them everywhere, even in our favorite ...

Getting a sense of how a product is put together makes consumers more confident that the product will deliver its core benefit — and they’ll be more likely to buy it — according to new research from ...

Is a player's experience interlinked with that player's psychology? This is a vast but barely explored topic that Sensemitter’s analyst Bogdan Baranovskiy explores in this article, providing insights ...