1% in 2025. Honestly, those numbers tell us something powerful about where consumer preferences are heading right now. When asked about the fastest-growing consumer demand in food products, 50% of ...

Many consumers want their products to be clean label. According to Mintel’s Emma Schofield, the clean label trend is founded on consumer perception. Consumers don’t always understand whether an ...

Can plant-based meat be clean label? I won’t leave you waiting – the answer to this question is, of course, yes. With consumer backlash towards meat alternatives largely linked to a broader distrust ...