SAN FRANCISCO--(BUSINESS WIRE)--Mintegral, a leading programmatic ad platform, announced today that it joined Google AdMob as a bidding and waterfall SDK network with supported ad formats of ...

Marking the start of what's believed will be a far wider integration, Google has announced it is bringing AdSense ads to its AdMob platform. Google's web-based AdSense focuses on context, serving up ...

AdMob’s new app-level setting offers more control over ad experience and performance, though the default opt-in signals. AdMob is rolling out a new app-level setting that controls high-engagement ads ...

Google will introduce a new Sensitive Events policy into the AdMob & AdSense Program Policies in February. Why we care. Non-compliance with policies may result in the disabling of ads serving on your ...

Google sent an email to AdSense, AdMob and Ad Manager users saying they are "launching support for programmatic bidding on inventory eligible for Limited ads." Limited ads (LTD) give publishers the ...

SAN FRANCISCO (Reuters) - Google said its $750 million (470 million pounds) purchase of AdMob won't close right away as antitrust regulators seek more information about its competitive impact on the ...

Moloco, a performance advertising company, has made its Moloco software development kit (SDK) available through Google AdMob bidding and Ad Manager's SDK bidding platforms. In addition, Moloco SDK is ...

San Mateo-based AdMob continues to shake up the mobile ad space--serving nearly 1.6 billion global impressions in September and snagging Kevin Scott, former Google Senior Engineering Manager. As the ...

It's been dragging on since November 2009, but Google's acquisition of mobile advertising company AdMob has now been cleared by the US Federal Trade Commission. "As a result of Apple's entry (into the ...