Google is looking to phase out third-party cookies from Google Chrome next year. The company will continue to track users through a different method, which has seen its fair share of criticism so far.

It’s not exactly a VPN, and it will only work with Google-owned domains to start, but it could offer users more ways to hide their activity online. Reading time 2 minutes If you’re on the internet ...

Google is developing a two-hop proxy to enhance privacy for Chrome users, which has three big implications for advertisers: Why we care. The two-hop proxy is only implemented on Chrome, meaning Google ...

Learn more about IP Protection for Google Chrome, when it will arrive, and potential implications for advertisers and users. Google announces "IP Protection," an opt-in, phased feature to mask users' ...

Google has not always been at the forefront of protecting user privacy, but it tries in its own way. A change is coming to Google's omnipresent Chrome browser that could help keep your identity ...

Keep your Chrome data just a bit more private. Credit: Photo Illustration by Rafael Henrique/SOPA Images/LightRocket via Getty Images If you're not one of the approximately 3 billion people currently ...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Mis-Addressed Google Chrome will reintroduce a way to disable tracking by IP address by giving users a toggle to block IP ...

The big picture: The IP address is a fundamental component for connecting a PC, a smartphone, or any other digital device to the internet. The global network primarily consists of IP addresses and ...