Advertisers must migrate to Google’s new Merchant API or risk Shopping and Performance Max campaigns stopping altogether.

Google's AI shopping protocol faces backlash over "surveillance pricing" fears as consumer watchdogs warn of algorithmic ...

Google Ads is testing A/B experiments for Shopping Ads, letting advertisers compare product titles/images to see what ...

But so was generative AI, and we all saw how that initially played out.

Google's Universal Commerce Protocol was made in conjunction with major players like Shopify, Visa, Walmart and many others.

Google turned up the heat in the AI shopping wars this weekend, announcing plans to turn Gemini into a merchant and launching ...

This new agentic shopping experience, accessible in Gemini and AI Overviews, will also includes the convenience of loyalty ...

Google is expanding the shopping features in its AI chatbot by teaming up with Walmart, Shopify, Wayfair and other big ...

A new service will allow Walmart shoppers to use Gemini to discover products, receive personalized recommendations, and ...

Google isn’t planning to take a cut of purchases made through its Gemini AI chatbot and search results. Instead, it plans to ...

New platform helps e-commerce brands track product visibility, audit feeds, and compete in Google's organic shopping ...

Google's Universal Commerce Protocol (UCP) will soon power agentic shopping experiences in AI Mode in Search and the Google ...