Jenny McCarty is a national parks junkie—her water bottle is covered in stickers from the NPS sites she’s visited over the years. So when the U.S. national parks became a political football this past ...

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Discover the hidden psychology behind the world's most valuable social media logos, plus insider tips on why these designs work, and apply them! Let me tell you a quick story. In 2019, I sat in a ...

The history of the Apple logo design is a masterclass in ruthless simplification and strategic branding. Each change was a calculated business move from the complex Newton crest to today's flat icon.