It is the question thousands of holidaymakers ask themselves every day: Should I book a hotel break direct or through an agent? Powerful operators such as booking.com and hotels.com are hard to ignore ...

Hotels are experiencing a decline in their direct booking share due to the significant increase in marketing expenditures by OTAs. According to hospitality technology experts, the competition for ...

n the real world, hotels compete on service, amenities and, of course, location, location, location. But on the Internet, where the efforts are focused on increasing direct reservations to ...

Photo Credit: Hilton's newest consumer marketing campaign was designed to stress the benefits of booking direct as a Hilton Honors member and stars actor Anna Kendrick. Hilton And today, more than two ...

Photo Credit: The battle for hotel bookings between hotels and online travel agencies is as intense as it ever has been. The last year has basically been a standoff. Hilton Expedia and Booking.com, ...

SINGAPORE — Hotels in Singapore are stepping up efforts to book guests directly and cut down on commissions paid to online travel agents (OTA) even as the agents remain vital to the hospitality ...