Last week at CES, Lego introduced its new Smart Play system, with a tech-packed Smart Brick that can recognize and interact ...

The first LEGO Pokémon sets are here. We have all the details on the LEGO builds for Pikachu, Evee, Venusaur, Charizard, and ...

An interview with Tom Donaldson, LEGO Group's SVP of Creative Play Lab, on how the company came up with its new SMART Brick.

Experts say banning AI in classrooms won’t work. Lego’s curriculum is one attempt to meet reality head-on. Most adults are in ...

Two fan-favorite brands, LEGO and Pokémon, have teamed up for the first time to bring Pokémon trainer sets inspired by some ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

New Horizons update has arrived, and with it comes some brand new LEGO-themed content. Here’s how to get these exclusive ...

Lego developed a custom ASIC chip that allows its new Ssmart Bricks to pick up on signals from surrounding Smart Tags that ...

LEGO can be an essential tool in mechanical engineering as it is a form of what the field calls low-fidelity prototyping.

As I detailed yesterday, the Smart Play system contains three elements. The Smart Brick is packed with technology like ...

The digital ID provides the smart brick with a series of rules, giving it a series of notes to play based on the readings ...

The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words ...