Market research plans define an existing problem and/or outline an opportunity. From there, the marketing strategy is broken ...

In recent years, forward-looking firms have added a powerful tool to their strategic planning: the go-to-market (GTM) plan.

If you want to avoid the fallacy of strategy in your own organization, start with alignment. Tie decisions to outcomes, keep ...

Not everyone will need your products or services. Learn how to pinpoint your target audience to properly identify and market ...

In 1993, Mike Lawson, an aerospace entrepreneur based in Roswell, Georgia, unveiled his vision for a brave new future of ...

PepsiCo plans to cut prices and eliminate some of its products under a deal with an activist investor announced Monday.

Virgin Voyages has announced it has become the first major cruise line to deploy AI-powered marketing tools at scale through ...

Rules around portability and standard features also matter. If portability is simpler, insurers compete harder on price and ...

LINE Yahoo! (LY) held the corporate event "LINE Yahoo! BIZ Conference 2025" to explain the concept of ‘AI First.’ LY is ...

Virgin Voyages announced it has become the first major cruise company to deploy AI-powered marketing tools at scale through a ...