Market research plans define an existing problem and/or outline an opportunity. From there, the marketing strategy is broken ...

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My plan for personal and professional growth in 2026 includes focusing on smarter hydration and recovery, learning a new ...

Not everyone will need your products or services. Learn how to pinpoint your target audience to properly identify and market ...

In recent years, forward-looking firms have added a powerful tool to their strategic planning: the go-to-market (GTM) plan.

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Channel 4 has appointed former Deliveroo global brand director Lisa Nash as its new director of brand and content marketing.

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PepsiCo plans to cut prices and eliminate some of its products under a deal with an activist investor announced Monday.