This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. TikTok this week launched a global campaign, “See ...

The way music festivals choose their artists used to be pretty straightforward. Promoters booked big names, added some rising acts, threw in a few legacy performers, and called it a day. Then TikTok ...

Earlier this year, Bad Bunny emphatically rejected rumors that he was about to release a new song with Justin Bieber. “That’s fake,” he told TIME in an interview for a cover story on his meteoric rise ...