Loyal Lego fans are freaking over the beloved toy brand’s first, fashionable collab with Crocs — a pair of bizarre-looking, ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and preorders start in January.

Simons then moved the Smart Bricks away from the ruler and performed the same trick. Using just a pair of Smart Bricks, he ...

It took the analog toy company years to develop its new Smart Play system, which centers on digitally minded bricks that can play sounds, light up, and interact with each other. While the Lego Group ...

Here’s everything you need to know about LEGO Smart Bricks, including where to buy them online, their build release date, and how LEGO Smart Play works ...

Everything you need to know to preorder the upcoming Star Wars-themed SMART Play LEGO sets, with SMART Bricks, tags, and minifigures.

In the Star Wars sets launching with Smart Play in March, the Emperor minifig will play the Imperial March when you sit him on this throne. Ships can blast at each other with laser noises, and ...

LEGO has plenty of great sets lined up for this year, but this one rumored Architecture set would be a must-buy for ...

Lego is aiming to add a new dimension of fun with its interactive Smart Play system.

LEGO has unveiled a huge change to its iconic building bricks that bring your creations to life. The popular Danish toy brand has launched Smart Bricks, marking the company’s biggest evolution in ...

The Smart Brick, shown publicly for the first time at CES 2026, is built around a custom ASIC smaller than a single Lego stud. It includes ...