Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...

Lego says a new brick will debut in March and “ make entire sets come to life ,” starting with a Star Wars release. The company offered a brief teaser and set a near-term timeline, signaling a fresh ...

An evolution to the standard Lego brick, a tech-filled smart brick means an interactive brick that responds to how you (or ...

Simons then moved the Smart Bricks away from the ruler and performed the same trick. Using just a pair of Smart Bricks, he ...

The Smart Brick looks very similar to a normal 2x4 Lego brick, but it contains a custom Application Specific Integrated ...

Lego has officially announced a new 2x4 "smart brick" at CES 2026 this week. It's apparently the "most significant evolution" ...

The Lego Smart Brick won our Best in Show award at CES 2026, and it was no wonder after watching Lego designer Maarten Simons ...

When executives at toymaker Lego first learned that adults were buying large quantities of their interlocking plastic bricks and getting together to build Lego creations of their own, "they thought it ...

Lego has revealed Smart Play, a screen-free product that brings builds to life with technology, debuting with interactive ...

Billund, Denmark - Millions of people around the world instantly recognize the look, the feel — especially under foot — and even the sound of LEGO. The plastic blocks have shaped childhood memories ...

The 3,600-piece Lego Icons Star Trek USS Enterprise is Lego's first-ever Star Trek set, and you get a free gift when you purchase it before Christmas eve. When you purchase through links on our site, ...

Lucky for us Star Wars fans, the new Smart Play sets debut with a Star Wars theme. The three builds launch the first two days ...