A LEGO BrickUniverse event is set to visit Abingdon on Feb. 7 from 10 a.m. to 4 p.m. BrickUniverse is an event for all ages ...

In 2026, LEGO introduced the next phase in the interlocking bricks story with the debut of the SMART Play system. Though the ...

Unfortunately, Lego's recent realization that its core audience is no longer children but nostalgic thirty-somethings has ...

AI is reshaping brand strategy. As agentic AI scales content marketing, brands must build entertainment fields, creating loyalty and gravity beyond transactions.

LEGO has always been a winner with kids ages three to one million. Spaceships, racecars, pirate ships, all bangers. But when ...

LEGO is retiring a long list of great sets this year, but these particular builds could be the best additions to your collection.

Better get the puppy chow ready as a new LEGO Icons set has arrived with the cute and cuddly Golden Retriever Puppy set ...

The LEGO Group brings an epic showdown with the launch of the LEGO The Legend of Zelda: Ocarina of Time — The Final Battle ...

LEGO has boasted great Nintendo-focused builds over the years, and Mario fans may want to jump on these sets before they're ...

The new LEGO Legend of Zelda Ocarina of Time – The Final Battle set features key items from the game, such as the Master ...

Did you know that Lego Education was an actual department? It is, and it's about to drop a bunch of computer science and ...

Fortunately, Shokz is continuing to iterate on its beloved earbuds line. At CES 2026, it announced the new OpenFit Pro.