I've had to keep this secret for the past 3 weeks, but lego sent me the Super Mario sets super early to review for Beyond the ...

The lovable talking plant from Super Mario Bros. Wonder is becoming a real plastic toy that talks. It's available for ...

Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...

LEGO Reveals the Smart Brick, a Technology-Packed Toy Piece Dubbed 'The Next Exciting Chapter' for the Company's Future, Launching Inside New Star Wars Sets LEGO has announced the Smart Brick, a ...

Lego is aiming to add a new dimension of fun with its interactive Smart Play system.

A top 30 Hero Toys for 2026, unveiled at the start of the industry’s Toy Fair event, also included at least two products with ...

With price, complexity, and retro references, these are the Video Game LEGO Sets That Prove the Brand Is Targeting Adults ...

LEGO has announced the Smart Brick, a chip-powered piece due to be integrated into upcoming sets that it describes as "the next exciting chapter" of the 90-year-old toy company. The Smart Brick ...

"It's very important to be clear, this does not mean that we're leaving our core proposition behind." ...

LEGO just took a massive step forward with innovation, and it feels like one of those moments fans will be talking about for ...

Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.

Shoppers are hoping a new Lego store will open at the Westgate centre early in 2026 ...