Toyota is trying to turn Gazoo Racing from a performance badge into something closer to a luxury supercar label, and the GR ...

Learn how to pronounce international brand names correctly! This video covers names like Louis Vuitton, Porsche, BMW, and ...

Designers of the much-maligned Utah 2034 Olympic and Paralympic transitional logo tried to give a nod to the 2002 mark while ...

CNBC and its sister networks, including USA, Golf Channel, and E!, are spinning off from their former parent company Comcast NBCUniversal to form a new publicly traded company called Versant. As part ...

Chapters Health System, the nation's leading chronic illness innovator and largest nonprofit hospice provider, proudly announced a unified grief support camp name, Camp Brave Heart, and logo for ...

What marketers can learn from Lippincott’s annual brand-related survey of 40,000 customers.

Rolex or Cartier? Vacheron or F.P. Journe? Find out which watchmakers reigned supreme this year in part one of GQ’s annual ...

Cracker Barrel's CEO said the chain is working to rebuild customer trust after its logo controversy earlier this year marked ...

Polo's iconic emblem of the good life is winning over new fans, and persuading old ones to dust off the vintage 'Lo.

The women were not interested in simply throwing a video titled "Names We Hate" on TikTok, even though they expect that doing ...

For most of history, design was the last step in starting a business — something entrepreneurs invested in once the idea was ...