The magical Elf on the Shelf watches over kids and lets them know Christmas is coming — which means parents make a mad dash each night to rearrange their special friend before dawn. Not an easy task!

Introducing Elf on the Shelf for the first time feels like bringing a bit of Christmas magic straight into your home. It’s a sweet tradition that adds fun to the season without needing much fuss, and ...

I never wanted an Elf on the Shelf. But last year, just when I thought we were exiting the believing-in-Santa years, my daughter saved up her money and asked me to drive her to Target to buy an elf.