While the LEGO Mario builds have some interactive elements, Smart Play takes it to the next level. Only the individual LEGO ...

A lego Super Mario - Princess Peach's Castle Expansion Set Review by Bricks 'O' Brian! Discover another wave of Super Mario ...

With price, complexity, and retro references, these are the Video Game LEGO Sets That Prove the Brand Is Targeting Adults ...

Consumer Electronics Show, the Lego Group gave us a potential answer. The company announced Lego Smart Play, which adds smart ...

The new Star Wars sets, which incorporate Smart tech, might be cool — but fans are not abiding by the rising costs of basic ...

LEGO just took a massive step forward with innovation, and it feels like one of those moments fans will be talking about for ...

For months, I’ve been speculating over what LEGO’s take on the popular Pokémon series might look like, after all previous ...

Arguably LEGO's biggest partnership ever is set to begin in 2026, and the brick-building company is not being conservative ...

Lego has shown off its most tech-packed brick yet at CES 2026—a 2x4 smart brick crammed with sensors, speakers, and LED ...

A day on from the official reveal of LEGO Smart Brick, the company has responded to concerns that its big announcement poses ...

Now, Lego is bringing the culmination of this technology and play features to a galaxy far, far away with its new Smart Play system. With its unveiling at CES 2026, I had a chance to see exactly how ...

Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...