The ‘Math of Marketing’ IP focuses on resolving the critical tension between immediate ROI and sustainable brand equity ...

Explore Treasury yield forecasts: 3‑month bills likely 1%–2%, curve inversion odds, negative-rate risk, and default dangers ...

The first output under the initiative will be a report titled Math of Marketing: How Modern CMOs Measure What Matters, which will outline findings from the initial study.

The 2025 NFL season felt extremely weird for any number of reasons, but here’s one more: By ESPN in-game win probably, there ...

Researchers have designed a new device that can efficiently create multiple frequency-entangled photons, a feat that cannot be achieved with today's optical devices. The new approach could open a path ...

The end of temporary subsidies for Affordable Care Act health insurance policies is causing many to lower or end their coverage amid open enrollment.

FBS coaches unanimously voted to expand the redshirt rule to nine games, a move that could reshape player development, roster ...

The 0→1 Doctrine, created by inventor Vatsal Soin, is a delete-before-share, quantum-resilient privacy framework that ...

Spelman Selected for its Commitment to Equitable and Safe Academic Environments Newsweek's 2026 America's Best Colleges for ...

That’s layout confusion in action: when a store’s physical design disrupts, rather than supports, a shopper’s path to ...

For the first time, the civic body plans to use PADU machines during the counting of votes to display vote counts in case ...

The Alabama Resilience Council evaluates our state’s ability to prepare for both natural and manmade disasters.