A good logo is meant to evolve with the times. Just look at the countless iterations the Microsoft logo has gone through since the company launched in 1975. But what happens when logos travel back in ...

To explore into this continuing evolution, I spoke to experts in design, branding and marketing across the creative industries. In the article that follows, I'll share 7 hot trends that are likely to ...

The Superman logo is one of the most instantly recognizable symbols in the world. Yet, even the most dedicated Man of Steel ...

James I. Bowie is a sociologist at Northern Arizona University whose Emblemetric blog examines patterns and trends in logo design using quantitative analysis of data from the United States Patent and ...

Budding smartphone brand itel has released a new logo for its brand identity. The changes to the itel brand coincide with its eighth year of operation in India and 16 years of existence. It marks a ...

Not since interim coach Russ Pennell stepped in for Arizona men’s basketball stalwart Lute Olson in the 2008-09 season has a cactus logo been featured on the floor at McKale Center. That’s about to ...

A hefty new monograph, Wilhelm Deffke: Pioneer of the Modern Logo (published by and Scheidegger & Spiess and the Berlin-based Bröhan Design Foundation) is bringing Deffke some long-deserved name ...