Brands that evolve their identity thoughtfully and strategically thrive in the digital age, where perception drives value and relevance is constantly changing.

The Japanese video gaming brand, owned by Sony, unveiled its "Hyperpop Collection" on Wednesday, which includes wireless ...

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Sony has added some "pop" literally to your PS5 console and DualSense controller with its new Hyperpop Collection.

Launching March 12, 2026, the Hyperpop controllers will cost US$84.99 (about C$117) and the covers will cost US$74.99 (about ...

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In an exciting announcement for gaming enthusiasts, Sony has introduced the Hyperpop Collection for the PlayStation 5, featuring a striking array of brightly colored consoles and controller covers.

Sony has unveiled the new HYPERPOP console covers for the PlayStation 5, but Pro users have been missed out on this one - and ...