In Nike's latest golf Christmas ad, they recognize Scottie Scheffler, who is currently the world's top player.

Hoka’s Clifton and Bondi have emerged as runners' favourites for their comfort and eye-catching colours and designs.

Wale and Nike launch the GT Future “Ice” campaign honoring DMV basketball culture with a new ad, exclusive Foot Locker release, and community events.

Nike’s rise to sneaker dominance came in large part thanks to the company’s marketing. More specifically, its vanguard ...

A recent Strava report, which tracked which optional "gear" users selected on their uploaded runs, found that Asics' $150 ...

Sha'Carri Richardson highlighted Nike's "So Win" campaign's significant impact on women's sports, noting it brought ...

PORTLAND, Ore. — This story comes from the Portland Business Journal, a KGW News partner. The full story is here. Nike co-founder Phil Knight gave $3 million to a political action committee aimed a ...

A bus driver stopped his bus in the middle of New York City traffic to ask me about my shoes. Not slowed down to get a better look. Stopped. Full stop. He leaned out the window, pointed at my feet, ...

For many Cleveland Browns fans, the clock started ticking as soon as the team ended Shedeur Sanders’ historic slide down the draft board in April and selected him in the fifth round. Many prominent ...

Devin Booker's popular Nike Book 1 signature shoe has a new "Book 2" model on its way. The rollout for the Phoenix Suns' four-time All-Star’s Book 2 shoe was introduced by a 10-second teaser ad on ...

While still waiting to make his 2025-26 debut, Tyler Herro stars in Nike's latest commercial about the importance of Heat culture. Tyler Herro first signed with the Swoosh shortly after being drafted ...

Nike has surrendered its running shoe dominance to competitors like Hoka and On as the sportswear giant lost focus on performance innovation. CEO Elliott Hill is overhauling Nike’s running division ...