Nike’s rise to sneaker dominance came in large part thanks to the company’s marketing. More specifically, its vanguard ...

The renowned footwear and apparel company announced Thursday that a new approach to partnering with college athletes is ...

Nike deal takes LSU into next generation originally appeared on The Sporting News. Add The Sporting News as a Preferred ...

Emma Raducanu began her tennis career with ASICS before switching to Nike in 2018. According to tennis podcaster Craig Shapiro, Raducanu is leaving Nike for Uniqlo in 2026.

Alongside the extension, LSU will be leading off Nike’s Blue Ribbon Elite NIL program, a first-of-its-kind partnership, ...

With the Lane Kiffin era on the horizon, LSU's athletic department is remaining with Nike for the foreseeable future.

Alongside the extension, LSU will be leading off Nike’s Blue Ribbon Elite NIL program, a first-of-its-kind partnership, ...

Caitlin Clark debuts a new Nike 'Miss America' colorway at Team USA camp, marking her return after a 2025 WNBA season cut ...

After starting her career with adidas, Osaka signed with Nike in April 2019. She is the only active player (male or female) ...

Bermuda will be represented by two teams at the Nike Florida Holiday Challenge volleyball tournament this weekend in Daytona ...

Recovery starts from the ground up. After a hard-charging day on the trails, nothing feels better than slipping into these ...

LeBron James debuted a fresh Nike colorway during his NBA Cup appearance as the Lakers fought through a tough quarterfinal ...