The state’s economy has yet to recover from the pandemic, but leaders hope the success of women’s sports can help spark ...

You won't drop the ball this holiday season with our gift guide as your playbook. USA TODAY Sports curated a list that has something for everyone.

Alongside the extension, LSU will be leading off Nike’s Blue Ribbon Elite NIL program, a first-of-its-kind partnership, ...

The Women's Tennis Association announces a long-term partnership with Mercedes-Benz that has the potential to be the largest ...

NCAA vice president JoAn Scott is part of IndyStar's project "Only woman in the room:" How Indy became top city in nation for women sports execs ...

This article originally published at Recap: No. 1 UConn women's basketball beats No. 16 USC in Top 20 LA showdown.

"The culture of play connects a kid juggling a ball in Manila to a gamer in Dubai," says We Are Social's James Young.

A’ja Wilson stood atop the WNBA again, winning an unprecedented fourth MVP as her Las Vegas Aces earned a third championship ...

The comeback queen on re-signing with the NWSL champions, the ACL injury that changed her perspective, and why she refuses to ...

LSU Athletics and Nike have announced an extension to their five-decade-long partnership through 2036, Director of Athletics ...

"A large majority of viewers are very attuned to Super Bowl ads. They want the ads to be funny, prefer to see ads for the ...

Indian labels are combining the country’s rich cultural and textile heritage with modern streetwear silhouettes to great ...