Since launch in 1964, BBC One has had nine major changes to its on-air branding. 1964: The first ident was a continuation of the BBC-tv ident of 1963. It featured the globe on a white background. The ...

This time on THE IDENT REVIEW, we're taking a look at a rare breed of ident that hardly ever make appearances on UK television. Going out after the announcement of the death of Prince Philip, we look ...

The Gruffalo and friends will feature in three brand new BBC idents this Christmas. The advertising idents have been created for BBC One starring a range of much-loved characters from Julia Donaldson ...

The advertising idents have been created for BBC One starring a range of much-loved characters from Julia Donaldson and Axel Scheffler’s picture books with one ident featuring familiar faces from The ...

This time on the Ident Review, we're looking through the new sequences given to us from the great big ITV rebrand of 2022! We look at ITV1, ITV2, ITV3, ITV4 and ITVBe, and just how each of them adapt ...