Let's start with the fact that PR and marketing are not the same, although many people think they are. If we go back a few years, there was a clear demarcation between public relations and marketing.

Digital marketing and public relations (PR) are two distinct disciplines, but combined, they can pack a mean punch. While you need unique strategies for each approach, they can work together to ...

Opinions expressed by Entrepreneur contributors are their own. Marketing and public relations generally aim for the same goals, such as business development, increased sales and employee recruitment.

Phifer & Company expands services with expert guidance for companies building modern Marketing, Communications, PR, ...

Ronjini Joshua is the CEO and Founder of The Silver Telegram, Host of The PR Playbook Podcast and founder of The Social Equity Council. Sometimes what seems obvious to the practitioner is not so ...

A strong PR plan requires early collaboration with business development, cross-team and cross-practice alignment, a clear ...

Both PR and marketing are essential pieces of the puzzle for any successful brand. So often, we hear the phrase “I need to invest in a marketing professional to…..” and whatever follows that phrase is ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Ascend Agency is broadening its services to include CPC ...

Learn innovative strategies that make fashion brands stand out in a crowded market. In this certificate program, students learn about new methods adopted by brand marketers and PR professionals to ...

The first recorded instance of the term “marketing” dates to the 1560s. In the 460 years since then, marketing has taken many forms, with traveling salesmanship and mail-order catalogs giving way to ...

BOSTON--(BUSINESS WIRE)--Matter Communications — a Brand Elevation Agency that integrates PR, marketing and creative services — announces its continued momentum in the cybersecurity industry ...