Julia Kagan is a financial/consumer journalist and former senior editor, personal finance, of Investopedia. Eric's career includes extensive work in both public and corporate accounting with ...

Discover how price levels, consumer income, substitutes, and product types impact demand elasticity for goods and services, influencing consumer decisions.

Classical conditioning is a way to learn using unconscious associations. Pavlov discovered classical conditioning when dogs started to salivate at the sound of a bell before they got food. The ...