Experts say that behind the sudden sass and stubbornness of middle childhood lie major changes in the child’s brain and identity ...

“For Cheez-It, the in-stadium experience is where our brand personality really comes to life,” Cara Tragseiler, senior brand ...

If you want to dive into the many different gaming experiences of Roblox with your personal computer, we’ve got the base ...

The brand’s Citrus Bowl takeover promises big energy, bigger personality, and a fan-favorite mascot stepping back into the spotlight. Cheez-It is debuting Cheez-It–crusted turkey legs at the Citrus ...

The Citrus Bowl is celebrating its fourth year with Cheez-It as its naming sponsor with a cracker-themed concession stand ...

A surprising Cheez-It collab that became an instant fan-favorite is returning for its second year.

Check out The Forge Wiki by Beebom to learn all the gameplay mechanics, including the ore effects, pickaxe and weapons ...

This week the company announced that it would require users to undergo an A.I.-powered age estimation process in order to chat with others on the platform. Will this change reassure parents? By Kevin ...

Roblox, the popular online gaming platform that hosts millions of user-created games, said Tuesday it is strengthening protections for minors. Roblox said it will soon require players to use ...

The holiday season always brings an endless parade of quirky treats and kits, and this year, one snack is standing out for its sheer audacity. Social media is buzzing, people are tagging friends and ...

Today I took Roblox’s most unhinged game — Steal a Brainrot — into the real world. Every challenge, every sound effect, and every chaotic moment was recreated outside the screen. Things got cursed ...

Lisa M. Given receives funding from the Australian Research Council. She is a Fellow of the Academy of the Social Sciences in Australia and the Association for Information Science and Technology.