Customer relationship management (CRM) software is a set of tools that help businesses track and manage customer interactions. The best CRM software can help businesses to better understand their ...

Workbooks is pushing its CRM deeper into the AI era, positioning automation as a way to remove friction from everyday selling ...

The best CRM software is generalized sales tools that allow businesses of all sizes to manage and track customer interactions and streamline processes. The software offers a mix of core and advanced ...

By aligning marketing, sales and CX within a single platform, businesses can transform isolated efforts into a cohesive, high-performing growth engine.

Customer relations management software can help your business grow by managing many sales processes, from lead scoring to enhancing long-term customer relationships. A January 2010 study by the ...

Customer relationship management (CRM) software is a business tool used to organize and automate data in a handy all-in-one hub for your team to use. That’s right, you can ditch the file cabinets and ...

SAP has always been a leading provider of CRM software. However, SAP’s strategy has shifted toward a software-as-a-service (SaaS) model through which it plans to close the gap between its offerings ...

Aurasell is betting that AI-native, fully integrated CRM platforms can replace the fragmented go-to-market stacks that have ...

The highest ideal of customer service is ease—not just a frictionless, personalized experience for customers themselves, but ...

Ready access to myriad information sources has put B2B buyers in charge of the sales process. They decide when they’re ready to engage with a sales rep. In response, B2B sellers are being forced to ...

Investing in a CRM tool can be a big jump from managing customer information in worksheets and loose documents, but startups can greatly benefit from implementing this type of software. Top providers ...

If you run or are starting a businesses, the best ingredient for success isn’t what accounting software you use, your hiring practices, or your office layout — it’s how you deal with your customers.