Ah, the power of the viral Internet. Yesterday it was llamas on the l(l)oose and today it's #TheDress. David Maynard, Ph.D., a color vision expert and psychology professor at the University of ...

A head-scratching optical illusion challenges the perception of color and how the brain plays tricks on us. In an image created by the UK contact lens vendor Lenstore, a series of lilac letters ...

So I've read in more than a few places that color doesn't exist outside our heads, it's just wavelengths of light. That our brains are the things that make color, same with sound (which is just ...

Recently, a new optical illusion sent the internet into a tizzy. In this, a group of elephants were arranged in a circle. While on first look, they all looked to be blue-purple in color (or rather ...

There's a new optical illusion that's taking over the internet. It's called "Confetti" and it was created by University of Texas professor Dr. David Novick. While the circles all look like they are ...