In today's hyperconnected world, social media has become a critical channel for businesses to understand consumers. While ...

Small caps historically perform well after Fed rate cuts, with potential for outperformance against large caps. Optimism among small business owners and improving economic conditions could benefit IWM ...

Having a thorough grasp of what your customers think of you and your brand is vital to your ability to market to them well. Did they see the humor in your last campaign? How do they like your latest ...

Customer sentiment is the emotional tone or attitude expressed by customers toward a brand, product or service. Understanding this can give companies a significant advantage in shaping business ...

According to Santiment data, the term “Bitcoin” is being used more positively on social media now than at any time in the past 16 months. Bitcoin’s recent price rebound has shifted trader sentiment to ...

XRP social sentiment hits extreme fear levels, a setup that has sparked sharp rebounds in the past, but XRP faces stiff resistance in its recovery path. Social sentiment toward XRP has plunged into ...