Digital fashion chased NFTs, scarcity and hype. Coach x The Sims 4 bets on scale via open access gaming to reshape luxury ...

Coach has partnered with Electronic Arts to release a free nine-item digital collection for The Sims 4 base game; The drop ...

The Sims 4 base game will be receiving a bunch of special free content in the form of items from the Coach Collection. New items will be available in Create-A-Sim and Build Mode, as well as the ...

Maxis announces Project Rene as mobile-first life-sim game and confirms continued support for The Sims 4, despite Sims 5 ...

In 2026, gaming has transitioned from a metaverse hype play to a core marketing distribution channel for fashion brands ...

Even with new competition in the mix, the life sim genre feels so afraid of being difficult, but that's what made the ...

In a separate update, Maxis stated that its in-development Project Rene has “evolved into a social, collaborative, ...

EA's Project Rene is back from the ashes as it confirms The Sims is getting a multiplayer-focused spin-off, with a major ...

EA is promising the ‘next evolution’ of single-player Sims games, which will be separate to the long-delayed Project Rene.

This comes from a lengthy blog post on the EA website, in which Maxis speaks at length about its philosophy around The Sims ...