The majority of clients seeking perms at Mai Hoa Beauty Salon in Minneapolis are not older Asian aunties. They are men in their 20s and 30s who care about personal style and grooming, who know their ...

First off, what is a perm? A perm (short for permanent hairstyle) uses chemicals to change the texture of your hair. The process involves breaking down the molecular bonds in each strand and resetting ...

Believe it or not, perms are making a comeback. If you grew up in the ‘80s, you’re probably all too familiar with the hair treatment: the spiral, tight curls formed by chemical processing that gave ...

If you've been wanting that wavy, effortless, off-duty-model type of hair that's been everywhere these days, you're in luck. The solution? A perm. Frightened? We asked Damian Santiago, co-owner of ...

Much like the return of the relaxer, the rise and return of the perm has been a quiet reemergence — almost the Abercrombie & Fitch of hair treatments. Much like Abercrombie, perm solutions have ...

Julianne Hough recently got a perm—and it looks nothing like the look the ladies rocked in the '80s. “Today, I woke up like this…bye bye straight hair, hello sexy beach waves!” exclaimed the excited ...

If you grew up thinking that perms were the stuff of '80s nightmares — with frizzy curls, massive heights, and teased bangs — then you're going to want to sit down for this: perms are very much back ...