Not all sports deliver the same value. With each league, team, and athlete now functioning as a brand in their own right, ...

Lauren Kyle, wife of NHL star Connor McDavid, is launching a Canada-inspired collection for her brand, Sports Club Atelier, ...

Telemundo has nearly sold out of 2026 FIFA World Cup ads, with 90% of its inventory for the Spanish-language presentation of ...

Unilever's beauty brand returns to the big game for the third year.

New solution suite and site enhance sports advertising - across screens and seasons - with data, creative and premium supply ...

After Mack Rhoades stepped down due to personal reasons, Doug McNamee was named as the new Baylor athletic director.

TelevisaUnivision's John Kozack will join Allen Media Group in January as its chief revenue officer of advertising sales. In ...

The Apple-owned headphone brand has long put star athletes in its campaigns, but it's latest stars a streamer: IShowSpeed.

Ahead of the Super Bowl commercial rush in February, USA TODAY Ad Meter is keeping fans updated on who's in and who's out.

YouTube TV is launching new genre-based subscription plans in the U.S. early next year, including a dedicated sports package ...

Operation Sindoor-led disruptions, lost momentum, sub-par performances and ban on real money gaming have been blamed for the ...

NBCUniversal is almost cleared out of advertising inventory tied to coming telecasts of the 2026 FIFA World Cup on Telemundo — which remains more than half a year away from starting. Telemundo ...