Nonprofit advertising has transformed dramatically over the past decade. What once relied on simple donation appeals now requires sophisticated digital strategies that compete for attention while ...

Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...

Marketing is a dynamic and multifaceted field that is constantly evolving in response to changes in technology, consumer behavior, and the economic landscape. With the rapid development of digital ...

Skip the generic pitch — local stories and community vibes hit harder. Big brands win when they think small — personalized, neighborhood-level campaigns drive real engagement. Trust matters: Show your ...

As the founder and CEO of an agency specializing in B2B lead generation, I often encounter companies wondering why their lead-generation ad campaigns aren't getting them the desired results. The truth ...

Did you know we see up to 10,000 marketing messages a day, according to some researchers? That means an ad campaign has to be something really special to stick in our minds and influence our decisions ...

Dove's 'Real Beauty' campaign celebrated its 20th year in 2024, and it's certainly one of the most affectionately regarded advertising movements of the last couple of decades. From rejecting AI beauty ...

Influencer marketing may seem like a strategy reserved for mega-brands that partner with content creators with millions of followers, but it can be a surprisingly accessible way to get your audience ...