Procter & Gamble has begun rolling out new packaging and marketing for Crest children's toothpaste under an agreement with ...

Crest toothpaste will join competitor Colgate in adjusting its labeling and marketing so that it "accurately depicts the ...

The move aims to ensure that depictions of fluoride toothpaste quantities on Crest packaging align with guidance for children ...

Texas AG Ken Paxton’s deal with Crest over fluoride imagery sparks praise and criticism amid broader debate over children’s ...

The program incentivizes consumers, especially if they show brand loyalty to Colgate. Colgate announces major change ...

Texas AG Ken Paxton says Crest maker Procter & Gamble will update kids toothpaste packaging to better show the recommended ...

American is shooting 36.1% from the field this season, 5.7 percentage points lower than the 41.8% Colgate allows to opponents. Colgate averages 4.7 made 3-pointers per game this season, 1.3 fewer made ...

Wisdom teeth removal helps prevent dental problems like pain and infection. This surgery often involves the removal of impacted teeth. Why Do Wisdom Teeth Need Removal? Wisdom teeth are the last of ...

Mosasaurs, an extinct group of aquatic squamate reptiles, adapted to a very different environment during the Late Cretaceous period, as discovered by a group of scientists. These marine predators have ...

While kids may not love brushing their teeth, It’s incredibly important to help them build good oral hygiene habits early — even if those baby teeth are going to be given to the tooth fairy one day.

While bones can regrow themselves when they break, teeth aren’t so lucky, and that leads to millions of people worldwide suffering from some form of edentulism, a.k.a. toothlessness. Now, Japanese ...

The best electric toothbrushes, including the top-shelf models often get heavily discounted during January, so if you're looking to try a new brand or upgrade, or perhaps even buy one as a gift, now ...