For brands, there is a reformulation of the marketing mix, where digital capabilities and operational agility are key.

The Walt Disney Company has created a new, enterprise-wide marketing and brand organization and appointed Pakistan-born ...

You might think you’ve spotted an exciting new space to play in, but without consumer permission, it’s just an internal hunch ...

On-site refers to media within a commerce environment (retailer, marketplace, brand site). Off-site refers to media activated ...

Rather than a complete overhaul, the refreshed identity builds on familiar brand codes while making them more flexible for ...

Embrace hospitality, treat digital as the front door to development and build something far more valuable than one-time ...

Kapila Sethi, Marketing Director at William Grant & Sons, explains how the brand brings its portfolio closer to consumers ...

Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the ...

Tractor Supply kicked off the year with the opening of its 2,400th store, in Aiken, S.C., the first of a planned 100 new ...

Akasa Air, India's fastest-growing airline, on Monday announced Apple Pay as a payment option on its website and mobile app, empowering international travellers with a seamless and secure payment ...

Homebuilding marketing professionals speak on marketing ATLANTA, GA, UNITED STATES, January 13, 2026 /EINPresswire.com/ ...

The coming year will reward teams that invest in unified brand and demand systems, AI-supported personalization, and creative integrity.