Micro-moments determine perception long before a purchase ever happens. Each brief interaction either builds confidence ...
Discover how macroeconomics impacts GDP, inflation, and unemployment, and learn how policy decisions shape economic stability ...
Discover how to distinguish between income and price effects in economics and learn methods to calculate each for better ...
Working across entirely different consumer categories showed the same underlying truth: Adoption patterns always trace back ...
In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...
Want to Change Someone’s Behavior? Understand How the Brain Builds Habits, According to Neuroscience
The research, conducted at Georgetown University Medical Center, found that “shifting levels of a brain protein called KCC2 can reshape the way cues become linked with rewards, sometimes making habits ...
Business-to-consumer (B2C) marketing refers to the strategies and tactics companies use to promote their products and services directly to individual consumers. Unlike business-to-business (B2B) ...
Global marketing refers to the practice of conceptualizing, producing, placing, and promoting a company’s products or services worldwide. This approach not only targets customers across different ...
Ellen Van Loo, an expert in the field of consumer food behavior, has joined Purdue University’s Department of Agricultural Economics as an associate professor. Her work examines how policy, marketing ...
Upcycled, biodegradable, ethically sourced, zero-waste. There are plenty of sustainability buzzwords that float around brand marketing today. With companies being aware of making these more ...
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