Voices carry so much information. Joy and anger, desires, comfort, vocabulary lessons. As babies learn about their world, the voice of their mother is a particularly powerful tool. One way mothers ...

A few weeks ago, I was talking to a UX expert, and he told me that many of the tech startups are creating very similar web experiences, making it hard to tell them apart. Creating a brand with a ...

At the beginning of a client relationship I’ll always ask if a brand has a tone of voice guide they can refer me to, but since so many people treat tone of voice guides as an unnecessary piece of ...

Can the emotional tone of CEO voices during earnings calls tell investors about what's really happening inside a company? New research suggests there may be valuable information for investors in the ...

One overlooked benefit of training an AI to match your brand’s tone is consistency. Human teams do their best, but everyone ...

Opinions expressed by Entrepreneur contributors are their own. Maybe your brand is already well-established. Or…it’s an idea living in your head. Either way, there comes a time as an entrepreneur ...

Student-led robotics startup wins top prize for self-navigating boat. Making award-winning ideas look effortless. Inspiring but not preachy. UB medical students bring ‘Tar Wars’ tobacco-free message ...

Content alone won’t help you build long-lasting customer relationships. It’s your tone of voice that makes all the difference in SEO copywriting. We all know when it comes to SEO, content is key.

"The timbre of his voice went into that low register that made my insides curl in on themselves—it was like my uterus was tapping out a happy dance on the rest of my organs." ~Cora Carmack, Losing It ...