The story behind how Williams Racing got a new name, logo, and look for the 2026 F1 season, as told by the company's design ...

From images that look like they’ve been made on an office printer, to pick-and-mix lettersets and cut-out trinket collections ...

The design actually harkens back to what the company used in the ’60s, and, at least initially, Honda told the world that ...

The Snap On logo has changed repeatedly since 1920, moving from cursive scripts to a blocky, wrench-detailed design that ...

To explore into this continuing evolution, I spoke to experts in design, branding and marketing across the creative industries. In the article that follows, I'll share 7 hot trends that are likely to ...

Wests Tigers nut Tyson Jackson and diehard Cronulla fan Jack Rothfield have put aside their biases to come up with the ...

By now, we've seen or will very soon see all of the alternate jerseys NHL teams have busted out for this season. Some of them ...

Honda is relaunching its automotive business with next-generation EVs and hybrids wearing a bold new logo, though US plans ...

Celebrating 20 years, Baton Rouge–based Tilt is a branding and design agency specializing in brand strategy, logo design, web ...

Ba'ndo's ‘Why the Rush?’ campaign for Nippon Matcha won Bronze and Gold at The Drum Awards for Design. Here, the team explain ...

It’s not often you hear any brand admit its mistakes, but Dell has just rolled back a major decision to rebrand its XPS range ...

Are camera brand collaborations like Xiaomi x Leica still relevant in 2026, or have consumers moved on to value real performance over luxury logos?