By turning everyday actions into rewarding experiences, brands shape how consumers engage, spend, and choose platforms.

Personalization has become one of the most influential forces in today’s consumer marketplace. Across industries, people are increasingly drawn to products and services that reflect their identity, ...

AI, trust, wellness, value, authenticity and proof-led sustainability with real-world examples and brand action ...

Everyone wants to get consumer behavior back to “normal,” but normal is not coming back, if it was ever here. So what do retailers and brands have to look forward to from consumers in 2024? Here are ...

As we enter the second half of this decade, consumer behavior continues to shift rapidly. There are many factors at play from rising consumer costs to higher digital engagement to an increased demand ...

Trend fatigue is rising as fast fashion trends accelerate. Understand the effects on consumer fashion behavior and how shoppers navigate the fast-moving world of fashion.

The authors do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have disclosed no relevant affiliations beyond their ...